San Francisco, CA- When it comes to Social-Media marketing, the process involves gaining website traffic or the general attention of the media sites. Almost anyone can utilize strategies to take advantage of the concept, but email marketing is now rising over all the other networks when it comes to following brands in Canada.
According to ExactTarget, who provided a survey of Canadian consumers, individuals were most likely to make a purchase from a company if their e-mail subscriptions over a Facebook or Twitter account.
The survey has indicated that, when considering the over 1,300 online Canadian consumers, nearly all (93%) who subscribed to anything tended to have at least one email subscription. Or that majority, 44% made purchases after they received email marketing messages, according the Exact Targeting.
According to eMarketer, over three-quarters of all young adults follow a brand, and yet still emails are the most noted way to follow a brand of any type. Canadians also hold the highest number of page visits per month, at 3,731 on average, with over 120 web pages per day being looked at, according to Ookla.
The numbers say 93% of all Canadian consumers subscribe to at least a single email marketing program, while the 44% have made purchases directly from a program. Another 89% for consumers state they look to their email at least once per day.
Sixty-one percent of all Canadian onliners use Facebook to like a brand or company. Those aged between 25-24 years old have made a purchase after receiving a marketing message on Facebook.
When it comes to twitter, the numbers are lower still, as 13% follow a brand on the social site. Forty-seven percent of those who follow such programs keep up with particular products through the medium. Only 5% have ever made purchases based upon a Twitter marketing message.
“Canada is among the most digitally connected countries we’ve surveyed which creates a tremendous opportunity for marketers to connect with Canadian consumers across the channels they use most email, Facebook and Twitter,” said Tim Kopp, Exact Target’s chief marketing officer.
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