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The Hollywood couple Ashton Kutcher and Demi Moore is at it again- using the social network Twitter to get their message across and get as many people participating in their cause as possible. This time the couple is tweeting to call for the end of hunger in the US.
Last week, the couple asked their followers on the network to submit personal videos talking about hunger in America. Before the end of last week, both Ashton and Demi requested people to submit the videos to the email: EndUsHunger. The videos will be used for a new campaign to feed America.
There is no official website for the project yet and the couple is using Twitter as the main communication tool for reaching people to support the cause. According to the tweets from Ashton, the goal is to create awareness and work towards ending hunger in the US through programs. The project seems to be quickly getting off the ground. In a tweet, Ashton said “we’ve also procured 10million dollars worth of food 2 distribute through ths effort”
While there are millions of people on the micro-blogging site, not all of the users use the network for more than communicating with a few friends. But there are also those like Ashton and Demi who see the power of Twitter in reaching millions of people to get them to take action or support causes. This is the same power that online marketers see in Twitter and why hundreds if not thousands of them are already on the site pimping products and services.
Because of the couple’s prolific use of Twitter, they are considered a Twitter power couple with millions of followers combined. The couple uses it to communicate with fans, get their views across and now with the End Hunger project, change the world. The celebrity couple is proof that Twitter can be instrumental to change and that it is also changing the way people communicate. What’s interesting about Twitter is how so many people are finding different uses for it. Who would’ve thought that a network meant to update families and friends regarding day-to-day activities in your life through 140-characters will be used by influential people to make the world a better place?
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