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Wipes remains a small category in Costa Rica, largely because it is a traditional place, where consumers are used to cleaning household appliances and surfaces with products such as bleach and cloths; this option is also significantly cheaper than the regular use of wipes. Baby wipes are the most accepted products within this category as mothers have used them for a long period of time and they have proved their effectiveness on babies' delicate skin.
This Wipes in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Wipes in Costa Rica
June 2010
List of Contents and Tables
Executive Summary
Economic Downturn Affects Category Growth
Value/price Ratio Is the Key Driver of Growth
International Brands Maintain Leadership
Supermarkets/hypermarkets Are Consumers' First Choice
Expected Sales Growth Recovery
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Distribuidora Pedro Oller SA (dipo)
Strategic Direction
Key Facts
Summary 2 Distribuidora Pedro Oller SA (DIPO): Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Distribuidora Pedro Oller SA (DIPO) (Procter & Gamble Interamericas de Costa Rica): Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Retail Sales of Wipes by Subsector: Value 2004-2009
Table 17 Retail Sales of Wipes by Subsector: % Value Growth 2004-2009
Table 18 Wipes Retail Company Shares 2005-2009
Table 19 Wipes Retail Brand Shares 2006-2009
Table 20 Forecast Retail Sales of Wipes by Subsector: Value 2009-2014
Table 21 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2009-2014
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Wipes - Costa Rica - Market Report: http://www.companiesandmarkets.com/r.ashx?id=51SAQ713C322168&prk=ddcb6008c83e2bc6f98c1216a4d80b6e
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