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The long-term trend for blond hair being associated with beauty faded in 2009 with brown and natural hair becoming the preferred shades. This was reflected in a 1% decrease in sales of colourants in both value and volume terms in 2009. The change in fashion for hair colour means that the majority of female consumers are actually changing back to their natural hair colour, brown, which means that they do not need to use as many colourants.
This Hair Care Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Hair Care in Austria
June 2010
List of Contents and Tables
Executive Summary
Market Growth Continues in 2009 Despite Recession
'natural' Beauty and Personal Care Is the Key
Procter & Gamble, Beiersdorf and L'orรฉal Leading the Market
Parapharmacies/drugstores Are Most Trusted Channel
Forecast Growth Small But Positive
Key Trends and Developments
Brands Fighting for Leadership - Private Label Adding Pressure
'me' As Brand and Trademark
'natural' and 'green'
Online Sales Increasing
Ageing Population Or 'best Agers'?
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Burnus GmbH
Strategic Direction
Key Facts
Summary 2 Burnus GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Burnus GmbH: Competitive Position 2009
Dm Drogeriemarkt GmbH
Strategic Direction
Key Facts
Summary 4 DM Drogeriemarkt GmbH: Key Facts
Summary 5 DM Drogeriemarkt GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 DM Drogeriemarkt GmbH: Competitive Position 2009
Dr Scheller Cosmetics AG
Strategic Direction
Key Facts
Summary 7 Dr Scheller Cosmetics AG: Key Facts
Summary 8 Dr Scheller Cosmetics AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Dr Scheller Cosmetics AG: Competitive Position 2009
Guhl Ikebana GmbH
Strategic Direction
Key Facts
Summary 10 Guhl Ikebana GmbH: Key Facts
Summary 11 Guhl Ikebana GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Guhl Ikebana GmbH: Competitive Position 2009
Kneipp Naturheilmittel GmbH Austria
Strategic Direction
Key Facts
Summary 13 KNEIPP Naturheilmittel GmbH Austria: Key Facts
Summary 14 KNEIPP Naturheilmittel GmbH Austria: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 KNEIPP Naturheilmittel GmbH Austria: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Hair Care by Subsector: Value 2004-2009
Table 16 Sales of Hair Care by Subsector: % Value Growth 2004-2009
Table 17 Hair Care Premium Vs Mass % Analysis 2004-2009
Table 18 Sales of Styling Agents by Type: % Value Breakdown 2005-2009
Table 19 Hair Care Company Shares 2005-2009
Table 20 Hair Care Brand Shares by GBN 2006-2009
Table 21 Styling Agents Brand Shares by GBN 2006-2009
Table 22 Colourants Brand Shares by GBN 2006-2009
Table 23 Salon Hair Care Company Shares 2005-2009
Table 24 Salon Hair Care Brand Shares by GBN 2006-2009
Table 25 Hair Care Premium Brand Shares by GBN 2006-2009
Table 26 Forecast Sales of Hair Care by Subsector: Value 2009-2014
Table 27 Forecast Sales of Hair Care by Subsector: % Value Growth 2009-2014
Table 28 Forecast Hair Care Premium Vs Mass % Analysis 2009-2014
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Hair Care - Austria - Market Report: http://www.companiesandmarkets.com/r.ashx?id=OVT4R2ESW323032&prk=baf624a482b350f049d386844105cebe
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