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Multinationals are targeting more consumers with better distribution and advertising, especially on satellite TV. This increased the popularity of their products further in 2009. Key chain stores and pharmacies are well stocked with different hair care products imported from Europe. These products are usually supported by strong advertising campaigns, and target middle income consumers.
This Hair Care Products in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Hair Care in Iran
June 2010
List of Contents and Tables
Executive Summary
2009 Sees Impressive Growth in Current Value Terms
Increasing Disposable Income and Change in Lifestyle Boosted Sales
Multinationals Are Becoming More Active Across Beauty and Personal Care
Emergence of New Channels Changes Distribution Structure
Stronger Performance Is Expected for the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 9 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 11 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Kaf Jsc (darugar)
Strategic Direction
Key Facts
Summary 2 Kaf JSC (Darugar): Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Kaf JSC (Darugar): Competitive Position 2009
Pakshoo Co
Strategic Direction
Key Facts
Summary 4 Pakshoo Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Pakshoo Co: Competitive Position 2009
Paxan Co
Strategic Direction
Key Facts
Summary 6 Paxan Co: Key Facts
Summary 7 Paxan Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Paxan Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Hair Care by Subsector: Value 2004-2009
Table 15 Sales of Hair Care by Subsector: % Value Growth 2004-2009
Table 16 Hair Care Premium Vs Mass % Analysis 2004-2009
Table 17 Sales of Styling Agents by Type: % Value Breakdown 2005-2009
Table 18 Hair Care Company Shares 2005-2009
Table 19 Hair Care Brand Shares by GBN 2006-2009
Table 20 Hair Care Premium Brand Shares by GBN 2006-2009
Table 21 Forecast Sales of Hair Care by Subsector: Value 2009-2014
Table 22 Forecast Sales of Hair Care by Subsector: % Value Growth 2009-2014
Table 23 Forecast Hair Care Premium Vs Mass % Analysis 2009-2014
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